Best Instagram Spots in Tuscany: Picture-Perfect Places for Your Italian Villa Holiday

Nothing says "Tuscany" quite like the golden landscapes of Val d’Orcia. Located south of Siena, this UNESCO World Heritage Site is dotted with cypress-lined roads, rustic farmhouses, and endless vineyards. The winding road to the Cipressi di San Quirico is one of the most photographed spots in Italy.

Salogi’s Tip: Visit at golden hour for the most flattering light, especially in early summer or early autumn. Pair your photo session with a picnic of local pecorino cheese and a bottle of Brunello di Montalcino.

For an iconic view of Florence’s skyline — complete with the Duomo, Ponte Vecchio, and the Arno River — head to Piazzale Michelangelo. This panoramic terrace is a must at sunset when the city glows in pink and gold hues.

Why it's perfect for Instagram: It captures Florence’s timeless Renaissance beauty in one sweeping shot. Bonus points for snapping a gelato-in-hand selfie with the view behind you!

If you plan to explore beyond the view, our Florence Travel Guide is full of ideas on what to see, do, and experience in the city.

Quieter than Florence but just as charming, Lucca offers a rich backdrop for photos with its cobblestone alleys, Romanesque churches, and tree-topped Torre Guinigi. Walk or bike along the perfectly preserved city walls for aerial shots of red rooftops and distant hills.

Tourists often photograph the door of Salogi’s office, as we are close to Torre Guinigi (the tower with the trees on top). If you're planning a visit, be sure to check out our Lucca Travel Guide for more tips on what to see and do.

Local charm: Capture the atmosphere at an open-air market or take a shot of your aperitivo at one of Lucca’s piazzas, like Piazza dell’Anfiteatro.

Known for its medieval towers and skyline, San Gimignano offers endless photo opportunities. The narrow streets and stone buildings are cinematic, especially when you catch glimpses of the surrounding vineyards from elevated viewpoints.

Salogi’s tip: Order a scoop from Gelateria Dondoli, one of the most loved ice-creams in Tuscany! We always make sure to stop for a scoop when we are in the area visiting Salogi’s properties. 

Pienza was designed as the "ideal city" during the Renaissance and remains a hidden gem for travellers seeking art and architecture. Its orderly streets, flower-filled balconies, and romantic alleys make it a favourite for photographers and couples alike.

Don’t miss: The view over the Val d’Orcia from Via dell’Amore ("Love Street") — one of the most poetic photo spots in Tuscany.

The Chianti region is located between Florence and Siena. It is a patchwork of olive groves, rustic farmhouses, and world-class vineyards. Whether you're touring a wine estate or simply enjoying a glass by the pool of your private villa, this region offers authentic beauty at every turn. Read our guide to the best vineyards in Chianti.

Instagram moment: Photograph your wine tasting experience — a close-up of ruby-red Chianti in the glass, or a panoramic vineyard view with oak barrels in the background.

This perfectly preserved walled village is like stepping back in time. With towers that inspired Dante’s Inferno and a circular wall walk offering views of the countryside, Monteriggioni is compact but highly Instagrammable.

Great angle: A drone shot (or one from the outer vineyard paths) that captures the village enclosed by its circular walls.

At Salogi Villas, our curated collection of villas with private pools offers the ideal base to explore Tuscany’s most photogenic spots. Whether you’re looking to sip wine by a panoramic terrace, stroll through Renaissance towns, or relax in your secluded garden, we’ll help you create a holiday filled with memories — and Instagram posts — worth sharing.

Contact our team at Salogi to book your Tuscan escape today and let the beauty of Italy frame every shot.